Home > Articles > 2010 > Subic is development hub of the north; BPOs thrive and survive

Subic is development hub of the north; BPOs thrive and survive

By: Eden Lorren Pabalan

Subic Bay, Philippines is flanked on the east side by the mountains of Zambales and surrounded by the bay and the South China Sea on the western end. It is known for its beaches and natural beauty. Subic has also been a gateway for transporting goods through its ports and a hot diving spot in the Philippines. Despite the nature-friendly features of this paradise, technology has also improve the standards of this community. Real estate and BPO companies doing business in the Philippines are fast-rising in the province.
    SCTEx (Subic Clark Tarlac Expressway) is one of the leading avenues for the progress of Olongapo, specifically Tarlac. It is a 94-kilometer four lane expressway which actually costs P36 billion pesos and helped bridge the three cities which is Tarlac, Subic, and Clark. 

   Investments in office space and residential infrastructure are also growing in Subic. Subic Bay Gateway Park is a commercial hub which is home to mostly Taiwanese companies doing business in the Philippines. It offers around 300 hectares of prime industrial land. Meanwhile, top real estate developers are also starting to invest in the area. 

    Ayala Land Inc. has signed a 50-year lease with the government in developing a 7.5 hectare potential commercial hub along Rizal Highway within the Subic Bay Freeport. An estimated P3 billion pesos are on the gamble for this investment in this venture. The proposed plan for the vicinity is to establish a shopping mall, hotel, and a Business Process Outsourcing building. BPO companies continue to set up their businesses in the area.

    PLDT Corporation is also eyeing Subic as a BPO hotspot in the Philippines. They already inked a 17 hectare development project with Subic Bay Metropolitan Authority and prioritizes it as an ICT hub to bring the freeport to the frontline of ICT infrastructure development in the country. Other call center companies are already open for business in the area such as Sutherland Call Center, an American Call Center company, and TeleTech has also expanded business to Clark.

According to Gregory Kittelson of Kittelson and Carpo Consulting, a Makati-based firm, "We are now seeing more interest from foreign investors in Subic.  Each year we place more and more of our clients in Subic involved in outsourcing, shipping, importing and exporting goods and services."

    The growing BPO business in Central Luzon is continually creating jobs and growth for Filipinos. Subic will soon be known not only as a beach and diving paradise, but also as a busy and prosperous economic zone in the country.

 

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