Government Initiative Boosts Tourism Industry in the Philippines
By: Kathleen Yu | 6/15/2010 12:14:29 AM
A legacy of the Arroyo government, the National Tourism Act
(R.A. 9593) has brought Philippine tourism to greater heights,
boosting industry growth to 6.64% in the first quarter of 2010.
According to statistics from the Department of Tourism, foreign
arrivals increased by 7.89%, and domestic tourism by 6.09%. Metro
Manila ranked first as the most visited destination in the
Philippines, with a 37.10% growth rate and over 437,170 tourists.
Cebu placed second with a 3% growth rate and 435,987 tourists,
while Camarines Sur was in third place with 348,139 tourists.
According to tourism secretary Joseph "Ace" Durano, the government
expects at least 5 million visitors in 2010.
Republic Act 9593, or the National Tourism Policy Act of 2009, was
ratified by the Senate and House of Representatives on March 4-5,
2009. The law aims to strengthen the tourism industry in the
country, and promote the Philippines as a premier tourist
destination in Asia. Some of the law's components include the
upgrading of international competitiveness through the institution
of an accreditation, standard-setting, and classification system.
Under this law, the Philippine Convention and Visitor's Corporation
(PCVC) would be reestablished as the Tourism Promotions Board
(TPB), which would be responsible for marketing the Philippines as
a global tourist destination, and emphasizing its other products
and services. The law also provides for the establishment of the
Tourism Infrastructure and Enterprise Zone Authority (TIEZA), an
institution tasked with the designation, regulation, and
supervision of tourism enterprise zones (TEZs) in the country. The
National Tourism Policy enables the creation of "tourism enterprise
zones" in strategic areas in the country, including Cebu, Davao,
Laguna, Bohol, etc.
institution of R.A. 9593 has established the Philippines as a
premier tourism destination in Southeast Asia. This was evidenced
by extensive growth in the Philippines' tourism industry; according
to statistics from the Department of Tourism, over twenty cruise
ships docked in the Philippines in 2009. Foreign arrivals in these
cruise ships increased by 2.24%, from 17,516 passengers in 2008 to
17,908 in 2009. Tourist arrivals in Puerto Princesa likewise
increased by 21%, while tourist volume in Boracay rose by 20%, with
190,094 tourists during the first quarter of 2010. The tourist
count in Bohol also increased by 4.20%. Through the coordinated
efforts of the Arroyo government and the private sector, the
Tourism industry in the Philippines has reported an extensive
amount of growth in the last five years. American tourists continue
to dominate the Philippine tourism demographic, with Canada coming
in at second, and China placing third.
According to Gregory Kittelson of Manila business consulting firm,
Kittelson & Carpo Consulting, "We're not only seeing an
increase of visitors in the country, more and more foreign
investors are also setting
up tourism businesses in the Philippines. This bodes well
for the long-term growth of Philippine tourism, which is expected
to rise by 15% in 2010. Through the coordinated efforts of the
Arroyo government and the private sector, the Philippines has
emerged as a noteworthy competitor in the global tourism industry,
specifically in Asia."
Contact KMC MAG Group for Government Initiative Boosts Tourism Industry in the Philippines